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Profiles · The roster

Switch the voice.
The whole room follows.

Most tools give you one login for one person. You run a roster: a founder, an SDR, a sales lead, a recruiter, a company page. buyWords keeps each one a full profile, with their own voice, feed, pipeline, and numbers. Pick one, and every tool re-keys to that person.

Start your 7-day trialSee the real interface

7-day full-access trial, $0.95 to start. Cancel anytime.

b
Content operationsONE LOGIN · FIVE VOICES
WRITING IN MICHAEL'S VOICE

My co-founder is obsessed with AI. Can anyone relate? 5 signs of obsession: he thinks about AI every time we discuss an idea, he's built 20+ small products, his agents already do the work of a full marketing team.

5074TOP POST · REAL COUNTS
9
POSTS SHOWN
43,535
IMPRESSIONS
1.6%
ENG RATE
WRITING IN JARED'S VOICE

SDR LinkedIn vs. SDR reality. LinkedIn: "Just booked 14 meetings this week, here's my 7-step framework." Reality: 3 of those ghosted, 2 weren't decision makers. The job is unglamorous on purpose, and the people who make peace with that part are the ones still standing in 3 years.

145193TOP POST · REAL COUNTS
1
POST SHOWN
19,141
IMPRESSIONS
0.9%
ENG RATE
WRITING IN KATERYNA'S VOICE

Three times in my sales career I celebrated before the deal was signed. Three times it cost me. The deal doesn't become yours when they say yes. It becomes yours when they can't say no anymore. Until then, keep selling.

85190TOP POST · REAL COUNTS
1
POST SHOWN
5,354
IMPRESSIONS
1.9%
ENG RATE
WRITING AS BELKINS

Only 16% of our clients come from cold outbound. For a company running outbound for almost a decade, that number surprises people. The channel is rarely the problem. What goes into the pipeline is.

6500TOP POST · REAL COUNTS
2
POSTS SHOWN
4,685
IMPRESSIONS
4.0%
ENG RATE
WRITING IN INNA'S VOICE

To the sales leaders who feel they've hit a ceiling: we're hiring a Head of Sales to lead our 2026 expansion. The goal: scale revenue 2.5x over three years. A playbook validated by 1,000+ client engagements.

3312TOP POST · REAL COUNTS
1
POST SHOWN
3,790
IMPRESSIONS
0.9%
ENG RATE
RE-KEYED TO MICHAEL/assistant · /calendar · /pipeline

Pick a voice. The room re-keys.

The old way

A password spreadsheet. A house style that flattens every voice into the same post. Context rebuilt by hand on every switch.

MMJSKPBKIMFIVE SEPARATE LOGINS
With buyWords

One room. Every voice its own. One click to switch, and nothing gets lost.

bMMJSKPBKIMONE ROOM · FIVE VOICES

The roster · Real interface

The actual screen, running the actual roster.

The roster view from inside buyWords, running the 5 real voices behind this site. One card per voice: their posts, their reach, their engagement. You read the whole room from one screen.

Personal (4)Company (1)Guest (0)Archived (0)
NamePostsViewsEngagement
  • MM
    Michael MaximoffChief Growth Officer, Co-Founder @ Belkinslinkedin.com/in/michael-maximoff
    Synced
    Posts shown
    9
    Impressions
    43,535
    Eng rate
    1.6%
    Last posted May 6, 2026
  • JS
    Jared SchieberSDR @ Belkinslinkedin.com/in/jaredschieber
    Synced
    Posts shown
    1
    Impressions
    19,141
    Eng rate
    0.9%
    Last posted Jun 3, 2026
  • KP
    Kateryna PetrochenkoAccount Executive @ Folderlylinkedin.com/in/kateryna-petrochenko-a9465665
    Synced
    Posts shown
    1
    Impressions
    5,354
    Eng rate
    1.9%
    85 reactions · 19 comments
  • BK
    BelkinsCompany pagelinkedin.com/company/belkins
    Synced
    Posts shown
    2
    Impressions
    4,685
    Eng rate
    4.0%
    Last posted May 5, 2026
  • IM
    Inna MuzychenkoTalent Acquisition & Employer Branding @ Belkinslinkedin.com/in/innamuzychenko
    Synced
    Posts shown
    1
    Impressions
    3,790
    Eng rate
    0.9%
    33 reactions · 1 comment
  • Add a voiceDrop in a LinkedIn URL. Their Voice DNA starts from their real posts.

Starter runs 3 Standard profiles. Team runs 6, Corporate 15, Agency 45. Guest seats for the teammates who support are included, 15 on Starter, 40 on Team, 100 on Corporate, 100 on Agency. See pricing

The switch · Every number

Open any voice. The numbers are already theirs.

The profile header from inside buyWords, switching across the roster: connections, profile views, search appearances, page followers. Pick a different voice and there is nothing to reload and nothing to re-filter. The room becomes theirs.

b
ProfilesTHE REAL HEADER · FIVE VOICES
REAL DATA · REAL DATES
MM
PERSONALMichael MaximoffStandardChief Growth Officer, Co-Founder @ Belkinslinkedin.com/in/michael-maximoff
Topics Marketing ServicesCadence 3/wk
connections16,050
profile views (90d)1,210+13% reported change
search appearances (7d)313
PostsPipelineCalendarAnalyticsEVERY TAB IS MICHAEL'S
  • We hit 97% of our appointment KPI, calling up 140%. The hard part now is doing it with less friction.May 6, 20262,115 views77 reactions
  • I don't usually rewatch my own podcast episodes. This one I rewatched the moment it posted.Apr 13, 20268,374 views34 reactions
SYNCED FROM LINKEDINMAY 28, 2026
JS
PERSONALJared SchieberStandardSDR @ Belkinslinkedin.com/in/jaredschieber
Topics Business Consulting and ServicesCadence 1/wk
connections988
profile views (90d)123
search appearances (7d)54
PostsPipelineCalendarAnalyticsEVERY TAB IS JARED'S
SYNCED FROM LINKEDINMAY 22, 2026
KP
PERSONALKateryna PetrochenkoStandardAccount Executive @ Folderlylinkedin.com/in/kateryna-petrochenko-a9465665
Topics cold email outreach, email deliverability, sales war stories, outbound vs inbound debate, product promotion, SDR/BDR productivityCadence 1/wk
connections5,928
profile views (90d)641+67% reported change
search appearances (7d)55
PostsPipelineCalendarAnalyticsEVERY TAB IS KATERYNA'S
SYNCED FROM LINKEDINMAY 27, 2026
BK
COMPANYBelkinsStandardCompany pagelinkedin.com/company/belkins
Topics Marketing Services, Lead Generation, Email Prospecting, Sales Development, Sales GrowthCadence 2/wk
page followers9,729
LinkedIn measures company pages by followers, so that is what a page's header leads with. Personal profiles get connections, views, and search appearances.
PostsPipelineCalendarAnalyticsEVERY TAB IS BELKINS
  • Meet our new Head of Sales: we don't just book meetings, we build pipeline. Meetings don't pay the bills, sales do.May 5, 20262,137 views110 reactions
SYNCED FROM LINKEDINMAY 29, 2026
IM
PERSONALInna MuzychenkoStandardTalent Acquisition & Employer Branding @ Belkinslinkedin.com/in/innamuzychenko
Topics IT Services and IT ConsultingCadence 1/wk
connections17,280
profile views (90d)487+119% reported change
search appearances (7d)114
PostsPipelineCalendarAnalyticsEVERY TAB IS INNA'S
SYNCED FROM LINKEDINMAY 27, 2026
EVERY PAGE FOLLOWS THE PICK/assistant · /calendar · /pipeline · /posts · /scout

Pick a voice. The header is already theirs.

The feed · Tracked

Targets set, receipts attached.

Every voice commits to a posting cadence, and buyWords tracks the whole feed against it: 89 posts across this roster. Targets next to what actually shipped, the formats each voice leans on, and the engagement each feed earns. Nobody quietly goes dark.

Voices5personal and company
Posts tracked89across the roster
Views121,848on tracked posts
Engagements4,002reactions, comments, shares
VoiceCadenceLast postedPostsViewsFeed eng rateFormat mix
MMMichael MaximoffPERSONAL
Cadencetarget 3/wk · shipped 2.3/wkbehind
Last postedMay 28, 2026
Posts31
Views68,287
Feed eng rate2.3%
Format mix129
JSJared SchieberPERSONAL
Cadencetarget 1/wk—
Last postedMay 22, 2026
Posts4
Views1,192
Feed eng rate5.0%
Format mix22
KPKateryna PetrochenkoPERSONAL
Cadencetarget 1/wk—
Last posted—
Posts15
Views21,684
Feed eng rate2.4%
Format mix15
BKBelkinsCOMPANY PAGE
Cadencetarget 2/wk · shipped 2.0/wkon track
Last postedMay 29, 2026
Posts25
Views14,303
Feed eng rate—
Format mix127
IMInna MuzychenkoPERSONAL
Cadencetarget 1/wk—
Last posted—
Posts14
Views16,382
Feed eng rate1.4%
Format mix14
Format mixtextimagecarouselarticlevideoshare of that voice's tracked postsas of Jun 7, 2026

The reach math · One voice

Reach is not network size.

The smallest network on this roster shipped its biggest post. The post did the work; the roster caught it in the numbers.

JSJared SchieberSDR @ Belkins
988LINKEDIN CONNECTIONSAS OF MAY 22, 2026
19.4×THE POST OUTRAN
THE NETWORK
19,141VIEWS ON ONE POSTPOSTED JUN 3, 2026

A good post travels far past your own network. buyWords measures both numbers, so the breakout is impossible to miss.

The loop · One context

One profile is the context for every tool.

Pick Kateryna, and every tool is suddenly about Kateryna. Her topics feed Scout, her voice drives the assistant, her week fills the calendar. Six tools, one pick, and none of them ask twice.

THE ACTIVE PROFILE
KP
Kateryna PetrochenkoAccount Executive @ Folderly
cold email outreachemail deliverabilitysales war storiesoutbound vs inbound debateproduct promotionSDR/BDR productivity

Her beat, the way she set it up in buyWords. Pick her, and every tool starts from these topics.

WHAT RIDES ALONG
21,684tracked views513engagements

Her numbers come with her. Analytics, the assistant, and Scout read her feed and nobody else's.

HER FORMAT MIXTEXT · THE WHOLE FEED

One solid bar: Kateryna is a text-post writer, and buyWords knows it. The assistant and the calendar shape their suggestions around how she actually posts.

Topic ScoutReads her topics and ranks fresh angles against them, not a generic trending feed.6 TOPICS ON WATCHWriting AssistantDrafts in her Voice DNA, modeled from how she actually posts. Five voices, five DNAs, zero house style.WRITING IN KATERYNA'S VOICEContent CalendarPlans her week around her real once-a-week target. Switch voices and the slots swap.TARGET 1/WKPipelineIdea to draft to review to posted. Her board, and nobody else's cards on it.IdeaDraftReviewPostedAnalyticsScoped to her tracked feed. Her views, her rates, no team blur.15 POSTS · HER FEED ONLYTeam AdvocacyWhen her post ships, the team supports it in one click. Every assist is counted.MMJSIMTHE TEAM ADVOCATES

Sticky context · Clean sightlines

The pick sticks. On every device.

Switch once and it holds: across pages, across devices, across sessions. Open a teammate's link and you see their pick. Three roles decide who sees whom.

bContent operationsIMInna Muzychenko
/assistant/calendar/pipeline/posts/scout
PICKED HERE
IMInnaALREADY HERE
  1. 01The link you openedA shared link always wins. Open a teammate's link and the room keys to their pick.
  2. 02Your saved pickStored with your account, so the laptop, the phone, and tomorrow all agree.
  3. 03This device's memoryEvery device remembers your last pick. If it ever disagrees with your account, the account wins.
  4. 04A sensible defaultNothing picked yet? Every tool opens on a working default, never a blank screen.

Who sees whom

  • ContributorSEES 1 OF 5 VOICES
    MMJSKPBKIM

    Their own desk. An employee runs their voice and nothing else.

  • AdminSEES 5 OF 5 VOICES
    MMJSKPBKIM

    The whole room. Invites people and runs every profile in the team.

  • Super adminEVERY ROOM YOU RUN
    MMJSKPBKIM+ EVERY TEAM

    The owner's seat. This roster, and every other team you run.

A contributor can't reach a teammate's numbers, even with a direct link. Enforced on the server, not hidden in the interface.

MMJSKPBKIMb

FIVE REAL VOICES · ONE ROOM

Stop juggling logins. Run the roster.

Add a voice with one LinkedIn URL. The trial is the whole platform, not a demo.

Start your 7-day trialSee pricing

7-day full-access trial, $0.95 to start. Cancel anytime.

bbuyWords

One roof for every authorized LinkedIn account you run. The market gives each person a tool. buyWords gives you the room.

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